Eva Mendes appeared naxed in Flaunt Magazine. Eva Mendes said about the shoot, "I actually did a little nuxe shot. You won't see anything. I was covering myself... but I love 'Flaunt.' I think their artwork is some of the best artwork out there as far as photography is concerned, so I took it off. I felt really comfortable, it was fun. There's something really liberating about it." Eva Mendes also appeared nuxe in an ad for Calvin Klein's Secret Obsession perfume. In this ad she is seen rolling nuxe in a bed, exposing her right breaxt and nippxe.
Maxim ranked Eva Mendes #7 in its 2007 Hot 100 issue. Eva Mendes also made her second Maxim cover in the November 2007 issue. Maxim ranked Eva Mendes #11 in its 2010 Hot 100 issue.